KBL Reduces Prices for Chrome Gin, Vodka, and Two Other Spirits Ahead of Festive Season
Kenya Breweries Limited (KBL) has announced a price reduction across its Mainstream Spirits (MSS) portfolio, offering consumers more affordable options during the upcoming festive season.
The revised pricing applies to popular brands like Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka, making them more accessible to Kenyans as the holidays approach.
“We have taken this step to reduce prices of some of our products in alignment with the economic realities currently faced by our consumers,” said Lilian Mbugua, Brand Manager of the MSS Portfolio.
“Our goal is to ensure that the quality we offer remains affordable, especially as families and friends come together to celebrate during the holidays.”
Updated Prices for 750ml MSS Products:
- Chrome Gin: Ksh700 (down from Ksh760)
- Chrome Vodka: Ksh700 (down from Ksh740)
- Kane Extra: Ksh680 (down from Ksh720)
- Triple Ace Vodka: Ksh680 (down from Ksh690)
Updated Prices for 250ml MSS Packs:
- Chrome Gin: Ksh260 (down from Ksh290)
- Chrome Vodka: Ksh260 (down from Ksh290)
- Kane Extra: Ksh240 (down from Ksh260)
- Triple Ace Vodka: Ksh240 (down from Ksh260)
The price reduction aligns with KBL’s efforts to adapt to market dynamics while maintaining its market share. It also supports campaigns such as Chrome’s Street Filosofia Honour the Streets, celebrating Kenya’s urban culture and positioning Chrome as a brand that resonates with its consumers.
Strong Performance and Growth
KBL, a subsidiary of East African Breweries Limited (EABL), recently reported a 13% year-on-year increase in net sales for the 2023/24 financial year, reaching Ksh124.1 billion. Spirits contributed an 11% growth in net sales, underlining their strong performance in the market.
With the new prices, KBL anticipates a surge in demand as Kenyans gear up for the Christmas and end-of-year festivities.
